Hi I'm Rodolfo Tayler
Performance-focused video editor.
Editor de video focado em performance.
Above, you see for the first time Direct Response videos, which reach levels as sophisticated as a series from some major streaming service. And the strategy of using dramas to present and sell your solution is the most sophisticated level of advertising.
But for this, it's not enough to write for AI and pray for the best, as many in the market have made it seem. That's why I made a point of separating below comparisons between the references that were given to me and how I delivered them.
Ad from the competitor.
Remake directed/edited by me.
Frontal Avatar and
B-Roll Ads
Here you can also see other types of ads that don't adopt the dramatic style, but which were still edited by me with the right pacing to retain attention, and a clear message.
The people speaking in these ads are AI-generated avatars created using Heygen, which also require direction on their delivery style. These characters are designed with outfits and settings that align with the target audience the ad aims to reach. It's important to choose B-roll images that help tell the story, and also to select only images without bugs or artificial movements.
As pessoas que aparecem nestes anúncios são avatares gerados por IA criados com o Heygen, os quais também exigem orientações quanto ao estilo de apresentação. Esses personagens são concebidos com figurinos e cenários alinhados ao público-alvo que o anúncio pretende alcançar. É importante escolher imagens de apoio (*B-roll*) que ajudem a contar a história e selecionar apenas aquelas que não apresentem falhas visuais ou movimentos artificiais.
2 hooks and 2 languages
2 ganchos e 2 linguas
For this project, I delivered four ads every two days—one version in English and another in Dutch—with each featuring two different hooks: one provided by the official copywriter and one created by me, This totals 40 high-retention, strategic, well-edited ads per month.
Para este projeto, eu entregava quatro anúncios a cada dois dias — uma versão em inglês e outra em holandês —, sendo que cada um apresentava dois ganchos diferentes: um fornecido pelo redator oficial e outro criado por mim. Isso totalizava 40 anúncios estratégicos, bem editados e de alta retenção por mês.
EN hook 1
EN hook 2
NL hook 1
NL hook 2
Aqui estão diferentes tipos de anúncios para diferentes clientes.
Here are different types of ads for different customers.
VSL DOCUMENTAL
DOCUMENTARY-STYLE VSL
Given my background with Brasil Paralelo in documentary production, I adapted this style for the digital marketing landscape—specifically for VSLs. It was a perfect match, as the documentary style delivers information and storytelling while establishing authority; it effectively synthesizes your branding, your message, and the action you want the lead to take.
Devido ao histórico que eu criei vindo do mundo da produção de documentários, este estilo acabou sendo adaptado por mim para o mercado do marketing digital no momento do VSL. O casamento foi perfeito, porque o estilo documental, entrega, informação, storyteling, autoridade, e faz a sintese final do seu branding, da sua mensagem, e do que você espera que o lead faça.
Editing - Directing - Filming - Copywriting - Thumbnail
Editing - Copywriting - Thumbnail
Editing - Directing - Copywriting - Thumbnail
Editing - Directing -Filming - Thumbnail
Editing - Thumbnail
Brasil Paralelo project
Brand - Thumbnails - Internal animations
This is a great project I participated in where the VSLs were actually free documentaries. This project was unique because, along with 5 other people, we worked together in an office to execute everything. I was responsible for the branding, having created the name and logo, and here you can also check out the thumbnails I created as movie posters, as well as the internal animations.
5,261,404 views December 14, 2016
837,686 views December 23, 2016
1,779,613 views November 14, 2017
657,076 views December 15, 2016
4,574,210 views September 20, 2017
1,779,617 views November 14, 2017
1,780,289 views December 16, 2016
2,259,122 views October 18, 2017
Teatro das Tesouras (Theater of Scissors)
In this 2018 documentary, i made the direction of the series and thumbnail designs.
3,699,870 views August 21, 2018
1,250,338 views September 10, 2018
1,657,172 views August 28, 2018
1,113,950 views September 17, 2018
1,341,481 views September 3, 2018
961,477 views September 24, 2018
1,294,759 views October 1, 2018